miss valerie de lourdes freire of www . f a r - e v i l e r . c o m
bio:
Val Freire is a female writer/artist/designer, born in historic Greenwich Village, New York in 1979, to two creative, albeit offbeat, educators. She is the second of four rather sheltered and inspired children.
early life:
At birth, she was expected to be a boy, and thusly dubbed "Mathew Alexander" until the minute of. This surprise abruptness set a life-long precedent in her development.
Young Miss Freire was self-educated and at 14 decided she was too intelligent to graduate from high school. It would take two more years to convince everyone else of this. At 16 she actively pursued interests in typography, photography, illustration and of course, story-telling. Thus keeping her engaged as a Tattooist apprentice and shop manager, a Logo designer for a photo lab and an overactive member of the Harvey Milk High School youth program. The combination of which would inexplicably drag her through 48 states, and entirely against her will, back to New York, in time to turn 18.
currently:
New York is where her home resides, her loyal pets and an ever-expanding collection of comic books. However, it isn't likely where you'll find her. She spends a lot of her time world traveling, hunkered in cafes, drinking endless cups of coffee and telling stories.
interest: inventive expletives, fashionable weaponry, decadent intoxicants and drawing on objects that are not intended for it.
favorite artist: (but not limited to) Salvador Dalí, Norman Rockwell and Vincent Van Goph, all of which have died, as Val expects to do one day as well.
Love and cherish her for this one reason.
created Graphic "Rune" Pieces for cover layout & internal use in their 8-part series "The Mortal Instruments", as well as advise in character design.
*not official art, but still awesome
Dear Sony Pictures (versus Jocelyn & Co.),
Also Known as “Transmedia and How You’re Doing It Wrong! - Part Three”
—
We’ve talked a LOT about Transmedia. You know that point when you’ve said a word so much it starts to lose all meaning?
Well, let’s say it means to “Transcend Media.”
And as such I’m gonna borrow a beautificous definition from the words of Scott McCloud (RE: Unconventional Story-Telling via http://ted.com)
On Fans Behalf; the allure of Transmedia story-telling is reflecting unique and flawed characters who may remind us more of ourselves than we like to admit. Using these various on-line resources offers a slow build up and tells things in a relatable manner. The after effect of interactions between RP-characters and fandom creates a long-standing vast and magical community.
On Sony Pictures behalf; it costs you nothing. Relatively nothing. Except care and commitment. Btw, I hear you’ve signed up for The Mortal Instruments: City of Ashes (2014)? How’sat for commitment?
Does it seem overwhelming Sony Pictures? Are you now asking yourself, “SELF, what is the purpose, the necessity, the appeal of this towards my film?” The greatest appeal IS the live interaction! We wanna play Sony Pictures. Really, you seem nice. Totally our type. No real pressure though, as fans can invest at whatever level they’d like, charmed by every effort of The Mortal Instruments: City of Bones (2013)’s Transmedia presence. Even if you updated merely, say once a week, just one of these BAJILLION options we’d reach “LET ME LOVE YOU” levels.
Dearest most adorable well-intentioned Sony Pictures, How IS This not your Goal?
—
I know it’s getting late, nearer and nearer to announcement and releases dates but I always keep my promises. So, here Sony Pictures have a treat! This ones totally on me.
Sure Simon & Clary are our relatable kids in this YA adventuredom but in trueness there is no velocity to this story without Jocelyn Fray. Oh, you kinda know it, so shush and drink your tea…
way, Way, WAY before your Sony Pictures TMI Movie website proper went up, http://soundlessinsight.com/ was up.

once played, it then led to the breath-taking animated poster,


a first glimpse of magical world The Mortal Instruments would reveal.
Now those Tarot cards, the ones labeled Madame Dorothea’s, are meant to’ve been painted by Jocelyn. This is the same deck wherein Jocelyn rather cleverly secreted away the “Mortal Cup.” These things are subtle, distinct and super, crazy, sexy relevant.
You think not?
Not only are the first official images belonging to Jocelyn but Jocelyn’s art is then distinctly featured in the trailer as Clary is tripping balls.

Or having a vision, whatever it is dilatants do.

*thanks;http://society6.com/artist/alicexz
I’m not gonna harp on this too much but I’d like to remind you how The Mortal Instruments: City of Bones (2013) has a thing or two to do with ART.
Actually I am going to harp on this a little. I mean, let’s just mentally molest the film insights via quality that Society6 coulda, woulda, shoulda provided.
If you’ve seen Cassandra Jean’s Shadowhunter tarot cards you’d begin to get an idea of this potential, not to mention their popularity.

—
So, Sony Pictures can I even talk about Luke Garroway for like a sec? Can we talk about how he needs a GoodReads account & how we need Garroway Books’ to have a GoodReads group, so we can read the hell out of his recs?! Please! http://www.goodreads.com/group

It’d basically be Garroway Books’ “Our Staff Recommends” section, where Sony Pictures could list all the actual references in CoB, including;
Also, the local NYC independent bookstore competitors don’t afford much by the way of an on-line presence. e.g. http://mercerstreetbooks.com/ & http://www.stmarksbookshop.com/
Which is what makes “GARROWAY BOOKS & CURIOS” such fun to fuckle with!

OK, admittedly I’d like to see you make a “Tongue-in-Cheek” reading list afforded by Tessa Grey. Maybe as an Easter Egg, for signing to a newsletter or the GoodReads Book Club. I mean that witch like to reads A Lot.
Sony Pictures, Sony Pictures, Sony Pictures! This, out of everything we’ve discussed, is probably the most “dreamfest” least-complicated thing to throw together!
In 30.seconds a “For Fake” Store Website with “For Real” Movie Set Images and »BOOM!« It does what it says on the tin! ”GARROWAY BOOKS & CURIOS” is now ready for public participation;

http://goodreads.com/ | http://wordpress.com/ | http://flickr.com/ | loads more to combine!
Sony Pictures, flavors.me’s about page is their front page. It’s an easy read, isn’t it pet? I know how you have trouble with those sometimes, you poor dear…
Plus, here in NYC independent coffee houses & bookstores do like to promote local artists. I mean, you’ve been to New York haven’t you Sony Pictures? Well, I know the Shadowhunters have but I worry about you sometimes… do you need a scone?
What I’m implying is, would it be so far-fetched for Luke to promote the local artwork of say Jocelyn Fray ne’ Fairchild ne’ Morgenstern or whatever (Seriously these people, they’ve got too many names. It’s like a thing with them. Meh. Any whossits.)
I only bring this up with opportunistic thoughts of connectivity. neat-o bread crumbs for fannish fans to hap-happily scramble after. It’s like a circle-jerk of Transmedia affection!
—
Well, my words are making less actual sense. Seem to be winding down aren’t we?
This nimble, I mean humble, nope I meant nimble venting spun its way into something of a 4-ish part series.
Sorta love-letter, sorta rant, sorta nerdgasm on ‘how-to-better-transmedagorical (not a word)’ then onto a sorta personal feat of how much caffeine and pastries one can shove down their face-hole and still passably convince themselves they’re being productive. Goin pretty strong there buddy. Pretty strong.
I’m gonna end by borrowing more words;



Maybe this last quote was a throwaway line in the book but now it’s a tag. Just from the trailer. Sony Pictures, ask yourself Why?
Because the way you tell a story matters as much as the story you tell.
What I’m coming not-so-subtly but hopefully artfully back to is… This story we’re all investing in, whether it be money, means, minds or spirit… whatever the Medium, it does Transcend.
And Sony Pictures, I think you get it. At least I think you’re trying to, starting to, meaning to. Like everyone else who experiences Transmedia story-telling for the first time; it seems to Start Here ← IRL. Go there → AWESOMESAUCE. (Altho, Clutching, hold of each other whilst doing so would be swell!)
…
But the actual draw is it doesn’t have to be separate. IRL ↔ AWESOMESAUCE ↮ AFK. Not if its “a good one, eh?”
↑If this doesn’t make perfect sense by now I refer you back to the top of the page.↑
—
Oh, ohh yeah. There it is. I feel a sugar coma coming on. Whooo…
Constantin Film Produktion, Unique Features & Screen Gems, how about we gather around for a story before bedtime?
I bet Sony Pictures Entertainment knows a few real good ones?
I betcha know how to tell them real well?
I trust you do.
So how ‘bout you show me. o (◡‿◡✿)
x
Dear Sony Pictures (versus Clary Fray),
Also Known as “Transmedia and How You’re Doing It Wrong! - Part Two.Two”
—
Now I’d like to give you props. its more than a little brilliant to share Clary art on-line preceding the film. Kudos to you, Sony Pictures! Applause-Applause d=(´▽`)=b
Check it, I’m not even being ironic! Having finished my 3rd cup of coffee I feel a bit chill now. I’ll take this opportunity to share a better way to display your brilliance. Not just your Clary art but dear Sony Pictures that fine-fine ass of yours.
I care far too much to leave you high and dry, surely you must know that. Negating your pinterest faux pas…
DeviantART is a substantial and long-standing artist community. Not just for viewership, which is grand but as a support system for artists.
- tumblr
- GooglePlus
- StumbleUpon
- Livejournal
Additionally it supplies it own generated -short link, -embed code and -thumbnail option.
I’m typing Sony Pictures, so I haven’t got any free fingers. Could you count how many more option DeviantART has than pinterest? I kid, I kid! (ヘ。ヘ)
The other lovely availability are widgets. And any gallery page has the option of creating a widget that can then slideshow into another website. Look! How feckin PRETTY that can be! Just clickity-click and there goes more Clary art, or Fan-Art or proper promo art or whatever you, Sony Pictures can imagineer!
DeviantArt whores for you. It Whores For You, Sony Pictures! …Well, technically for Clary but you follow me, surely.
Clary could, if you were into fan interactions, fav their works, give advice, comment, reply, etc as it is indeed an artist community. It even has Journal options where she could wibble or rant if it pleases you.
This is that inclusivity and artist voice Clary constantly longed for. Can’t you give her that before taking her Jocelyn away?
Seriously Sony Pictures time-wise you’d only have to keep it up till the film premieres because after that she’d be preoccupied with, you know violence and stuffs. That is if Sony Picture were willing to dip their lucrative luxurious little toesies into our multi-platform pool. Come on, its fun!
—
Its a petty argument, but I’ll put it out there if you like. Cassie has one http://cassandraclare.deviantart.com/ Hey, its worth a try.
Now, a proper reasoning. Why for should you do the thing, Sony Pictures? I’m glad you ask. Oh, you didn’t ask. well, shush now, have more noms.
Look, I’m just looking out for you really. I didn’t want Sony Pictures to look stupid. Come on, all the cool kids are doing it; Christopher Nolan (2010)
http://moonbeam13.deviantart.com/journal/Inception-Comic-Cover-Art-Contest-Winners-214243531
followed by Tim Burton (2012)

http://moonbeam13.deviantart.com/journal/The-Barnabas-Portrait-Project-Winners-Announcement-301322222
Come on, Drink the Kool-Aid! you know you wanna.
Plus, fans have already been making “Mortal Instruments” works for just shy of a decade.
Sony Pictures you are just not trying hard enough. Wait, Sony Pictures, if it’s already here waiting for you to filch, is it then that you’re not trying easy enough? Hmm? Either way, can’t you try? Please?
—
OK Sony Pictures, babe, there’s something else, I’ve been meaning to talk about. I know when I get that tone its worrying but just… I’ll admit it, I’ve been avoiding it.
(thanking crystaldanarae.tumblr.com my forever muse)

LINK: http://www.polyvore.com/fairy_lt/set?id=61547295
One cannot deny Clary‘d would have a polyvore.com account; not just cuz Clary’s young, trendy, artistically and the most significantly creatively inclined, no, no not just because of that
And no not just because this site annoys me but I’m old so it must be cool. (Seriously, Sony Pictures, lets not be old fogies)
Clary would have this because.. well, if we made a drinking game of all those insecure moments she spent admiring other girls, whilst berating herself, we’d die of alcohol poisoning a 3rd of the way through CoB.
Yes, in broad strokes, that gets annoying but in retrospect that’s being a teen. Therefore identifiable, therefore what fans would relate and tune into. no really, they would lock right the fuck into that.
In the broadest of strokes, those over-indulgences are what Polvore is for; somewhere to spend hours admiring, pretending, imagining, perfect and different selves. Every cosmetic stimulant squished in without the confines of a wallet.
Just think of all the browsing and mixing Clary‘d be up to just making characters to later draw. Clary deserve this outlet. Although aftewards Sony Pictures, good the fuck luck getting Clary off of Polyvore. Not to mention; 
there are various outfit tie-in ops (personally think are a BUTT-LOADS better than these “Hot-Topic” hot-messes) but hey, I guess you could pimp these too. Makes sense, no?
—
There dear Sony Pictures that wasn’t that bad, wass it? Oh don’t give me that face.
So, in summation – OR –
TL;DR
- Clary would
notorhardly ever use a pinterest.- Clary would have a DeviantArt
- Sony Pictures, my Bruva Man, You should rock out DeviantArt. Just Cuz!!
- Clary should, coulda, would have Polyvore
- Clary should have a tumblr. Oh, wait. Did I not get into that…
—
I’d love to go tomorrow. can’t. grounded again. for no good reason! believe me, I’d rather be anywhere but here.
wait, did I just confess “I’d love to go” to Eric’s bad poetry night… I didn’t just say that. oh, shut up.
No, you shut up.I said SHADDUP!!YOU SHADDUP!
UP WITH THE SHUT! YOUUU!!
EWE?
(*≧▽≦)Ugh, you win! g’night.No! Good Night to you!!
Admit it, that’s a beautiful thing. Yeaaaah~
Yes, well the reality is most people get a tumblr because they know someone who has a tumblr, obsesses about and tumblr and therefore dot-dot-dot…
It’s virtually inconceivable that Simon would have one and Clary would not. (UNLESS there is some stilted planning happening and you’re revealing Clary’s tumblr soon and all of my inner turmoil would have been for naught, my faith restored… only in a capacity of .0005% but I suppose it better than nowt.)
Altho, Maybe, baby, Sony Pictures this is your first tumblr? d~awwww!!
That could possibly explain your lack of know how on account of themes and follows and possibly not know that on the right hand side, there is little arrow beside your name that allows you to create/maintain several accounts at once! Amazing, I know!
I should know, I have 4, no 5 heheh. And look I’m still making time for Sony Pictures my boo (◡‿◡✿)
Whoa, slow your roll beautiful… lets learn from our hiccups. lets sip and breath separately so as to enjoy our tea. Well, tea for you Sony Pictures, more coffee for me.
—
Remember, while getting into the MindOfSimonLewis or ClaryFrayArt ask yourself what it really means.
We’ve exercised briefly;
Let Us Take It A Step Further;
Cuz its a thing. Look, I’m sure the script is wonderful but pull the source material out from under the leg of your end-table, get pass the cheesy cover deserving of a flip. Honestly, not asking you to love it. Here’s a trick; read it aloud. Sometimes hearing it like a proper story makes it something you can catch hold. And maybe, just maybe the magic of the Shadowhunters will catch hold of you.
………..IF that does not work, then for God’s sake read the fuckin’ ABOUT page on the service you sign up for.
Try at Transmedia properly or don’t try at all. I mean, I’m sayin’ this brat-like, probably cuz I really need another coffee but I dunno going forward, maybe Poll your fucking fans. They know what they like and they’re quite vocal. I’m not saying give em’ everything but Remember these are the same minions who raged all over MTV before a trailer even came out. THEY WOULD BE OVER THE MOON!!! TO ADVISE, SUPPLY & SUPPORT YOU! LET ME LOVE YOU!!
Wait, no, that’s a meme. Jeepers, maybe I have been on tumblr too long. But imagine if The Mortal Instruments: City of Bones (2013) film were on tumblr too long and how good it could be to Sony Pictures. Look if tumblr works for a fandom 50+ years young. (e.g. http://doctorwho.tumblr.com/ ) then if you work your magic right, you should be so fecking lucky.
—
Aww, Sony Pictures, my pet you’re all excitable now! I know, me too! I think you’re really going to like the next part!
But first more Pie!! (✌゚∀゚)☞
Dear Sony Pictures (versus Clary Fray),
Also Known as “Transmedia and How You’re Doing It Wrong! - Part Two.One”
—-
Hiya Sony Pictures. ( ´ ▽ ` )ノ
I got comfort food! Refilled my coffee. Now, I know you’re more of a tea drinker. So, I got it just how you like it so you may want to sit up. No, seriously. I’m going to have to ask you to sit the fuck up.
Now that we’re back on track: Clary Fray. Clary Mother-Fucking Fray. Lets me explain in rabid detail why having Clary uploading art to http://pinterest.com/claryfrayart/ is hella-dumb.
We’re still coming at this with the delicious and incorporated pretense that maintaining Clary’s on-line Transmedia presence is to both interact with fans and preface of the film. Meaning, you’re Role-playing? We’ve previously reviewed what Transmedia is, Sony Pictures have you reviewed what RP-ing is… just checking.
Cool, cool, cool. Have you looked in to MMORPG? I think you might like it.
Did you even read the About page!? http://about.pinterest.com/ My dear-dear friend Sony Pictures, whatever are you about?
As an artist, I am offended you thought this a refuge for a burgeoning artist. WHICH; Book 1; Act 1; Scene 1; Clary Fray is! Let’s briefly review.
LINK: City of Bones on Goggle Books
Old-School Clary is insecure. We know that Pre-City of Bones, Clary goes to a weekly artist group but then fills bins with her sketches, while guiltlessly forcing Simon to hold uncomfortably positions for long bouts of time because getting that pose right matters so much more, Rome could burn around her freckled ears, etc! During Chapter Two Clary, having had busted her ass to save up money for classes at Tisch, pitches a fit when Jocelyn suddenly says “No”. Clary is livid one minute but switches on a dime to pine away staring at Jocelyn’s art, longing for that craft. This is a girl who is striving to find her distinct and skilled voice, NOT trying to pimply circulate circulate circulate like some twice-licked Popsicle! It takes a certain conceit that you Sony Pictures may have but our Clary Fray, as envisioned bellow, does not.

LINK: Earliest Preliminary Sketches — Clary Fray (2005-2006)
…Now Sony Pictures, babe, let us hold hands. Know that I may be getting loud here but I want you to how I’m not squeezing. Volume, yes but no heat in these words as I must say No Fucking Artist IN THE PLANET Would USE PINTEREST to SOLELY Host for THEIR BODY of Work!!
The only person who thinks pinterest is for illustrative art is people who are looking exclusively for pins and praise.
That is shallow man, fucking shallow. Clary has many Many lovely delicious succulent faults but shallow? meh, debatable. About her art? No, mother-fucker that is NOT one of them!
Yeah, I know that Popsicle analogy didn’t make sense, but I got caught up in a thing and I Just Have A Lot Of Feelings……. should probably stop let go of your hand now, all the better to fan myself with.
Dudebro, Sony Pictures I’m not hurting your feelings am I? Cool! Cuz as one artist to another artist, surely you’re open to ConCrit toward the betterment of self, etc. — unless this meager forum choose of pinterest is a deliberate low-ball effort and not the misreading of culture confluence (that of Transmedia, cuz we are talking about Transmedia remember). I mean, you are supposed to be this big muckity-muck studio & all. Sony Pictures should be in the know, you kno? Cuz the point of it is, if you want it to work for you, you should work at it.
This here Internets, we’re a trust circle (of sorts, even haters, they wouldn’t hate so much if they didn’t secretly love. although I suspect they love with hate). Sony Pictures, if you fall into our arms with more open abandon I promise, we will catch you. All of you. Even the lumpy bits.
—-
Speaking of ’lumpy bits’ lets talking about Clary’s art. rather, the consistency. rather, the lack of consistency A) within your Art B) within your Art’s Art.
Tailgating on the theme; the fast and furious fails of your pinterest interest. your provided artwork is inconsistent. I know what you’re thinking I am over thinking… and you are right. So, Tra-la-la-La! through Part A) if you like but Part B) not so much—
A) ”within your Art”; You are making a concentrated effort to be youthful (note: how I said youthful, avoiding the phrase “dumb-it-down” but then said it in parenthesis like it won’t then be offensive. Yeah, I’m classy like that.)
Okay, I know I’m coming straight off as to ranty. I recommend you nom more while we, as some would say, “let the work speak for itself”

Side Note: NO On-Line Artist in their right mind puts uploads anything Unsigned. I say in their “Right Mind” so I’ll leave the statement up to you to defend. (by this I mean an OBVIOUS sig and only one piece up there has it. just what the merry fuck!)
B) ”within your Art’s Art”; Leaving that there lets back track a sec; I’ll just point at it out-right, do these two look like they’re made by the same artist? Not only is it “Inconsistent” within the stylization of pinterst!Clary but you do realize its meant to match movie!Clary.

While the images are not 100% to perfection clear it is clear enough to see, but behind the obsessive over-use of “Angelic Power” runes, there are portraits & bits of illustration. The strokes and style aren’t remotely matching. I know you don’t think this is important, relevant or even noticeable.
Well, whatever I noticed. If I did others did. (Well, maybe others didn’t but I Still Did! Augh, it’s like lettuce in my teeth!)
Sony Pictures you’re right, it isn’t relevant. The inconsistencies aren’t going to change the plot now is it? Yes Sony Pictures it’s your story in the end. The audience they’re just borrowing it… for past and future generations, for hundreds of millions of dollars but whatevs. No, no, I’m sure you’re right Sony Pictures. I’m just getting bitter and nasty now. I don’t have a right to poke at your business.
Come on Sony Pictures, lets share a piece of pie, snuggle on the couch, while channel surfing. That’ll calm the spirits. Oh, What is this I spy… A value of films being consistent even in the little things? Dear Lord In Heaven I believe that is!
—-
It looks as if featured characters that draws, drawing, featuring their art draws you in. Lemme show you.
e.g. Stoker – Main Character “India” played by Mia Wasikowska makes detailed illustrations, this then becomes the films poster Art, also a key affecting piece featured in the theatrical trailer.


LINK: http://www.youtube.com/watch?v=LMN8uJNboSY
e.g. The Brothers Bloom – wherein con-man brothers, played by Adrien Brody & Mark Ruffalo scheme a wealthy recluse played by Rachel Weisz out of her bajillionz. Look how pretty its poster is.

Look, when Adrien Brody’s character plots their next scheme at the bar, whilst love-stricken he doodles all over the back of it, How cute!

Wassat fandom, there Dear Geeky fandom, The Made Shop fans and possible hitRECorders. All of those works were made by Zack Johnson (http://zacharyjohnson.goodsie.com/the-brothers-bloom-poster) A constant artist through despite the film having nothing at all to do with the characters being illustrators of any sort or the artwork having anything to do with the plot! What a phenomenal case of random happenstance!!
In these films Art is of no import to the premise or plot yet look at the long lasting sensory impression these details leave you.
—-
Meanwhile, Sony Pictures, Art is biggun in The Mortal Instruments: City of Bones (2013) film as you well know. I wonder if this is an affliction of being ‘too big to fail’?
Yeah, what a spectacular missed opportunity of FAIL WHALE! proportions on your part. You done wrong, kid. You know it. You knowed you know it! Aww, Don’t be like that Sony Pictures. Lets hug it out.
There could have been a very different bonus trailer floating about, what with both Jocelyn and Clary, you know existing, art, magic and things! Surely I’m not the only one who braingasms on this? Come on, lets all sit here and braingasm together shall we!
LINK:More on Jocelyn
Side-Side Note: on pinterest, Clary is supposedly repinning pins from Michaels. [http://pinterest.com/claryfrayart/art-supplies/]
I know you can’t see it right now but I’m making a face. It’s my judgy face. Not Blick! [http://www.dickblick.com/] [http://pinterest.com/BlickArt/] Not even Pearl Paint [http://www.pearlpaint.com/]
Clary is meant to be living IN New York you realize. Clary is meant to be the daughter of an actual substantial artist. Clary is also meant to not want to be aim for the middle, be mediocre and/or suck monkey nuts, in my humble opinion. I mean you can go to Michael’s if you’re into that whole primary school, macramé motif, it’s all good. Not judgin’… with my judging face, my judging eyes & my judging judgments.
“Transmedia and How You’re Doing It Wrong! - Part Two.2” to come soon, I just sincerely believe we could do with more noms. be right back, kissus.
Dear Sony Pictures (versus Simon Lewis),
Also Known as “Transmedia and How You’re Doing It Wrong! - Part One”
OK, I’m gonna preface this with an article for anyone who isn’t familiar with the phrase “Transmedia” – http://transmediacoalition.com/jstewartson/story/yes-transmedia-is-an-empty-buzzword-until-it-isnt

“First, I submit that transmedia should be defined as storytelling. Period. If there is no story, it ain’t transmedia.”
That’s from a quote in Part Two which I feel is more relevant, dear reader. Sony Pictures might care more about Part One where its all ” Money, Money, Money” and well… it damn well could be if done right.
But lets see if I can find a fandom way to translate. I think someone ‘splained best with The Lizzie Bennet Diaries as an example.

Transmedia in The Lizzie Bennet Diaries — http://darceny.com/2013/05/04/rabbit-holes-transmedia-in-the-lizzie-bennet-diaries/
Now, I hope you have an idea of where to begin. And since Sony Pictures started this by making Simon Lewis a tumblr, we will power through, shall we?
–
Dear Sony Pictures (versus Simon Lewis),
Sit down my Dearest Sony Pictures and get comfy because I feel we’re going to be while. Have a wafer, a soda pop and let’s talk about how fab you’ve been by giving our beloved Simon Lewis a tumblr in the first place… wherein the content is fuck all.
Honestly, I’m worried. Not angry or bitter or anything on the side of uppity. (Although it might seem that way cuz I cuss a bit. But that’s just cuz I cuss. So, please don’t take offense. Seriously, I love you babe.)
Having seen what uninteresting things S&S did with Maureen Brown’s (prettywhenyoublog.tumblr.com) I’m truly worried. For instance, in the case of Maureen why didn’t her photos actually look more impromptu as described instead of stiff, staged and overly quaff. For that matter how much cooler would it have been for her have an instagram! Think about it; out of these two, which would have been more likely for a 14 year old to have posted on-line?


I mean I don’t even have an instagram but the way fandom works, shit will circulate. You want hype, amiright? Being genuine, giving credit where credit is due, you did try. There was a meek follow through after the book came out. that’s something… I guess. But your likes & reblog rate was well low for a reason. Actually I’m pretty sure this might be the first some fans are even hearing about Maureen’s tumblr so, hello fans… and I’m sorry fans.
–
Are you comfy Sony Pictures? Good. So, I hear you’ve got deep pockets. Even better, I hear you want The Mortal Instruments: City of Bones (2013) film to be a success! Cool, me too!
So let’s talk about how invested everyone is in the characters Simon Lewis and Clary Fray (In that order for REASONS!)
In the beginning they’re not perceived as magical. They’re not boring though. They’re interesting, talented yes but not extraordinarily much. As while there is world building happening, our heroes are just sorta lost in their own heads which everyone, young and old, can get drawn in by. basics, relatable, we’re more invested in these 3-dimensional lives. We now know Simon = Musician. Clary = Artist. How fuckin clever right?
Not Poo-Pooing on Simon’s tumblr, I’m over the moon you even know what tumblr is Sony Pictures. I wonder if that’s only because Cassie Clare has one? I wonder then if you know that there are “themes”, as yours is quite boring. And your follows boggle the mind. I’ve sussed out the reasons for some and I choose not to go into the massive reasons for my disappointment. Just, dude, add some music blogs. How bout freeindie [http://www.freeindie.com/]. Or Adrian Grenier’s wreckroom [http://wreckroom.tv/], maybe.
Hey, while your at it, check out their slick not shit themes. Just sayin’
admittedly this is the mixtapes of our day. Come on, ask one fan, would this or would this not be the subtle emotastic thing he’d do? On good days he’d make something to the the theme of “adventure times with BFF”. on bad days he’d make something about “she’s all ignoring me and I’m right here, whatever shall I do”.
there’s also;
Okay, let me explain why these tie-ins are much more interesting. No, that’d take too long. Let me sum up;
look at the phenomenon as well as phenomenal show SKINS for example. the interest in their playlist, episode by episode
[http://www.e4.com/skins/music/track-listings.html] is so devout it gets its own fansite

[http://www.skinsmusic.co.uk/]
I’m not suggesting being that extensive, I’m only pointing out how delicious and hungry fans get for this content. It’s a cyclical analogy, get it? =)
This is a great venue to explore new media as well as to promote and explore new artists, to keep on the cusp of your audiences interest, at their fingertips and literally in their heads; the potential is near to endless. I shit you not, they are going to want to tune in to what Simon is tuning into. This Is a thing! Total missed opportunity Sony Pictures! And my dove, this did make money for every bodies.
[on a more serious and sincere note; if the only thing you intend to do with Simon’s tumblr is reiterate vague sentiments from the book and maybe post tracks from the movie soundtrack, then you don’t understand fandom, the asset, all encompassing power and presence, the intent your tumblr’s existence is even for. tragic doesn’t begin to describe.]
I reluctantly add
only because of its new launch but I personally feel it’s a hot mess. But god damn they like to tie-themselves up with anything. I’m certain a pretty penny could have be made here as myspace would pimp themselves for a warm 40oz. They are sort of soulless.
Guess who else has a free place where fans can listen Eric’s band’s music?
*Le Gasp*
Quite frankly, most of these service options can be imported into a tumblr. you really should have had more content before your promo poster went up. have you learned nothing from LBD’s rabid success? Give your fans something to obsess, hype, salivate and interacted over. And believe you me they will do all your pimping for you. They will Street Team, Excessively!
What you’ve got, I can’t even call baby-steps. This is pre-orgasmic. And this is for Simon! dude, Dude, DUDE, We Fucking Love Simon! Don’t even get me started on Clary.

http://www.youtube.com/watch?v=oQAia26O52E
How fucking tongue-in-cheek would it be were Simon to re-blog that ;o)
There is just so much you can play with up in here and its a little embarrassing— naw, seriously babe, I am embarrassed for you.
–
Wassat Sony Pictures, you need a potty break? Totally understandable. You go do that thing while I go refill my coffee, back in 5. cuz we need to get down to this Clary catastrofuck for real.
As I understand it Simon & Shuster just announced ‘Mortal Instruments’ movie tie-in editions:
o_0; I do not know what any of that means… meaning I don’t know what they entail.’cept the second for obvious reasons.
Click-y the link to learn more. http://bit.ly/TMI-TIE-INS =)
—
sincerely pleased with all this promo stuff but genuinely know i cannot keep up with it. RL isn’t movie stuffs as I’m sure you know, would that it were. verily know there are synonymous sentiment rolling around up in here on account of the ‘zzzzzz’ creeping in.
—
~Far-Eviler
Frequently Asked Question: So, how does it feel to see your runes all over the place? Isn’t it awesome?!
[trailer # 1 & trailer # 2 here if you wanna see.]
you know, its now been about 15 years I’ve watched my artwork donning people’s skin. I want to say it’s terribly different seeing it large scale, big-screen, dolled up all-film sized but it really isn’t. certainly it’s on a grander scale but that loses a certain intimacy that personally tattooing people, becoming part of their story, learning about theirs gives me.

2) watching the fans. from when they post about what they don’t like, to gush about what they do like, to drawing on themselves during class, to making pastries with my runes for each others b-days, to strong arming their friends to finishing the books before the film starts. that’s really precious. I’ve gotten off on that for year. now its x 18641277421754121!
link: AWESOMEFANSAREAWESOME collection over on DeviantArt.









—
And that’s the God’s honest truth. Hearing others excited, seeing others happy, knowing others are pleased and motivated and sharing and wonderfully jazzed about it— well, there it is, THATS what makes me jazzed about it.
That and the coffee. Did I mention the coffee. Because of Reasons! :o)
~Far-Eviler
Stolen Valerie Freire runes in a computer game called European Mystery: Scents of Desire.
2nd time this has happened. Have reported via Twitter as I did last time and have also directly tweeted Big Fish and put it on the game forum on their website.
Why do people do this?
http://www.cassandraclare.com/my-writing/excerpts-extras/runes/

Just wanted, nay NEEDED, to take a sec to gives thanks to friends/fans for watching my back. Since you gave me the heads up about this itty-bit of thievery, so I wanted to give you the heads up on how it turned out.
I’ve said it a few times in other forums, how determined Cassie & I were to keep our specific ”Shadowhunter Runes“ included in The Mortal Instruments Film. Intent to keep loyal to the countless fans who’ve over the years expressed such love & devotion, even to’ve committed into their skin!
The reciprocal effect, loyalty returns I’m constantly surprised by, stricken wordless with awe. I shouldn’t be surprised by it but somehow I am.
Please Note; I’m rarely without words. Even wordless, notice the babble. Anyways, I just wanted to say in earnest all’s well thanks to you lot. =)
xoxoxo
TMI Trailer: viewable by everyone.
Mortal Instruments: City Of Bone Trailer 2 (Tumblr Embedded version)
。◕‿◕。
Image by far-eviler
So, that happened. >^..^< and on Caturday.
*Side Note: 2 yrs to the day since she (Misery) was put down. Genius commemoration this.
Dear thankyoulbd:
- I should have known the only thing to tear down my Mother’s techno-phobia would be Jane Austen.
- I should have known the only thing to get my Niece into Jane Austen would be a Web Series.
Thank god for this wonderfully generationally unifying indescribably… *sigh* seriously, I’ll never have quite enough or ever right the words.
Everything unique, hodge-podged, bold and beautiful about this series, from the writing to the stellar performance, the ridiculously subtle nuances (bowties & a ‘key’ necklace, or a derp face or a hidden grin, catch phrases & costume theaters) brought such significance, it not only made millions giddy and swoon, weepy or emboldened—
You see, I’m turning diplomatic here. I wasn’t going to write, I really wasn’t but I wanted to explain my specific something.
I want to say how rare it is for my family to check in with each other. Months can go by without even a phone call. No “Hey Mom, by the way; had a slip and fall. Hospitalized for 6-weeks. Not Dead.” Nope, not us.
BUT those weeks, when Lydia & Lizzie videos combined uploads. And then Pemberly Digital. Everything changed.
Normally we’re so busy with work and school not mention sickness & stress but suddenly we were calling and texting a million times a day… even though there are friggen 1,400 miles between us!
And it hasn’t stopped since! Not just about Lizzie, but now its about books or movies. Even about school and work and stress.
You brought my family together in a way I never dreamt possible.
My gratitude is there and always will be.
xx
P.S. and to dear peoples who think fandom “doesn’t really matter”; well be mindful up in here cuz it MEANS family to me. Got it!

(via xiannustudio)
Sentimos amor por Cazadores de Sombras hasta para llevarlas eternamente en la piel.
Cazadores de Sombras - The Mortal Instruments - Cassandra Clare
La web de Cassandra Clare http://cassie-claire.com/cms/home
DeviantArt de Cassandra Clare,para que le dejeis bonitos mensajes si os gusta su obra :iconcassandraclare:
The Mortal Instruments NewsBlog español buenísimo para estar al día! http://themortalinstrumentsnews.blogspot.com/
Cazadores de Sombras http://www.cazadoresdesombras.com/
Hol-ee Butt-Monkees. ಡ_ಡ
s’just what? What?! That is a spine piece. On a spine. All My Runes! On a SPINE! The pain. The commitment, dedication, devotion— Where do I aim my love grenades? Where is the credit? Who is this person? I Need To Know MORE!
This looks really intense and kinda was. Aria was getting upset and Val calmed her down. I was all HOL UP LEMME INSTAGRAM THIS SHIZ #family #love #photography? Does this count? #ImUselessWithInstagramHashtags xx
Family is having someone to breathe with you when you forget how to… or having someone to headbutt when you is stressed. Same diff. Caption it how you choose. ;o)
I know clary is the main character but is she meant to be a little annoying? I love the books, I just can’t stand her thought process. <br/> — ***
Look, it’s okay if you don’t like Clary. Characters are like real people: there is no such thing as one that everyone loves. She is meant to be realistic and flawed, of course—she’s impulsive and rash, she’s quick to act and sometimes also quick to judge—and just like with real people, that means some will like her and some won’t. (In fact, with Clary, I deliberately gave her a lot of traits I associate with boy heroes in fiction: impulsiveness, recklessness, lack of regard for her own safety, the responsibility to protect her mother, best friend, boyfriend; the responsibility to save the world. I wanted to see how they would sit with a girl protagonist. And, well, a lot of people don’t like it.)
One thing I do find interesting is that with male characters, they are very rarely called “annoying.” You can hate a male character, or find them evil, but annoying, being a very dismissive term is applied almost uniquely to women and female characters. In fact, this seemed so across-the-board to me that I looked around and indeed found a great essay by Leupagus about just this:
(To Anyone Annoyed By A Woman: An Open Letter)
So I guess what I would say is that of course being a female character doesn’t meant you get a pass from anyone ever not liking you. But if you’re using the word “annoying” to describe a girl or woman, real or fictional, take a moment to stop and ponder what it is that makes you think that character is annoying, what precise actions she took that bothered you so much, and whether they would have bothered you if a boy did them.
(via cassandraclare)
…beards ago my BF!J asked me if it ‘riled’ me when people dissed Clary’s character since a fair bit of her flaws I could share blame for.
I may have grunted in reply. Or more than likely made an excessive gesture to imply the encompassing not-giving-a-shit-with-which I felt. I have commonly been known to declare ”I live to annoy!” as well as “I love with hate!” evident of extreme reactions have toward slightest things that stir the surface. But this made no ripples. Seemed to rile her though, in a “well, if it were me” way not in a “I’d fend off angry hordes on your behalf” way.
Its nice though, written word getting people uppity & not in a book burning way. But still odd readers continuing (after soo many years) to get riled, like schoolyard antics-wise, calling the odd ball out because they wont conform to an ideal/archetype/convention/click. That’s some silly shit but it is well funny too! Sardonic funny, like Joss Whedon continuously (over years) being why he writes strong women characters? And that this hullabaloo is in the littlest itty-bittiest bit about me, a-thousand times removed, should set off sirens.
Native New Yorker, Baby! Sirens are my laugh track & this is some high caliber comedy =)
“City of Bones” animated poster (X)
wow. this is quite beautiful…
wish i could go back and tell 10 year younger me “that design you doubt, the one you think they’ll think is too simple but you feel is just right— stick with it. its the one.” really. just wow.
Yay! So That Happened. The movie poster came out, with my rune designs stealthed in there at the bottom, underneath the underneath. I thought all this “City of Bones” Film stuffage was coming out tomorrow. ;o)
I do want you to speak up, especially considering that October is Anti-Bullying month — speak up about bullying in general, about your own experiences and friend’s experiences, about the appropriate venues to go to for help with bullying and harassment, and if you are getting hateful messages, don’t feel ashamed: go ahead and publicize them, say “This is what people are saying to me.” But don’t engage with harrassers: they see that as legitimization of their behavior. Be better than them. It’s not a high bar. :-)
I think this was a really brave post for Cassie to make and I am so glad she did. I’ve known Cassie since 2003 and the person those hate blogs describe is nothing like the person I know and care about. She’s been someone who I can call up and whine about my problems, who I can cry in front of, and who I can count on. She’s made me see myself differently and taught me how to laugh at stuff I never thought I could. She’s a good, generous, kind, and funny person. AND YES, SHE’S MY ACTUAL REAL FRIEND IN REALLY REAL LIFE.
But all that aside, I hope that it helps readers to hear her story and understand that if you’ve felt the way she feels, you’re not alone.
If I could, I would like to add these two personal details.
Firstly; In 2001— despite her own negative experiences and my off-putting behavior, Cassie reached out to me. For whatever reason she trusted me, not only with her precious self but with her loved ones, a number of which I’ve come to love and be loved by. This says a lot about her quality of character. Sometimes, I think I’m a hard friend to keep and yet I know if I asked, she’d lend me her couch in a heartbeat, again. I could go on about the intimates but it just seems superfluous. What I can say is— in my life, the number if people I can spend any amount of time with and walk away feeling understood, not judged but well and truly heard, its not a very big number. Not even in the double-digits. Even still, she’s pretty high up there on that list.
(Also, she isn’t kidding about encouraging people to hate on her work. I revel in it and I think she revels in my reveling in it. I hate with love, its a thing.)
Secondarily — Bullies. Ah, bullies, Bullies, Bullies! To My Bullies, I give you my un-ironic Thanks! Is it weren’t for you I wouldn’t be so bad-assingly thick-skinned (my wardrobe thanks you), I wouldn’t be nearly as spry (Dodgeball! my mad-ninja skills thanks you) and I wouldn’t have discovered that I could draw (Oh, fuck yeah! Thanks.to.fuckin’.you).
This enlightenment didn’t come from a place of bravery. It came from indifference born of a resignment. That I would never be liked and that I would always be loathsome. Life before the Internet, left me only my greater imaginings with which to escape. After tho, brought me a broader world where I could not only find comfort but somehow, magically, I had become a comfort to others.
D’you know the thing about the ”Fearless” Glyph/Rune, something I don’t think I’ve ever said out loud. I guess cuz I couldn’t. Still can’t. There will never be enough words in existence to express my feelings— for the overwhelming trust & responsibility, the honor granted me to design a single image that would touch & inspire millions of desperate souls….
…Yeah, Bullies, thank you for that.
My life’s been made better because I survived you. My loyalty is made fiercer because I’ve endured you. My devotion is far rarer because I’m better than you.
Obviously, I’ve made my own peace with this. Generally, like a pendulum, my feelings swing back and forth, from sincere gratitude to righteous spite. From the benevolent, “Living Well Is the Best Revenge” to the petty “Hah! You Sad-Sacks, Have No One To Blame But Yourself!”.
But that— that ‘dehumanizing’ horde mentality of blind and causeless hatred— I’ll never come to terms with that. Luckily, I’ll never have to because I have good friends. It’s to them that I look to so I will never have to endure the ugliness of looking at you.
Fuckers ;o)
Official Things LOOK Official!
in companion to
Awesome Fans are AWESOME!
I’ll have more to add in the future. possibly even be more eloquent about this goodness, sweetness and yay-ness about this whole endeavor*. (For the most part I’ll be updating Facebook page, which is inherently easier to up date than to edit this massive PSD.)
*adds: It’s only now, Day 5 (or 6, is it?) that I’ve gotten around to calling my Mom, explaining to how surreal it is to have film making things actually started. but not just that. To have the first images circulated be that of Shadowhunters decked out in my Tattoos. only the phone-call wasn’t nearly that articulate. it was more “I HAVE FEELS”
Featured Images
(via theshadowhunters)
Clary Fray is named after two friends of mine. Her name was originally Valerie Frayre (after the artist who designed the runes), then Valerie Frayne, then (when a friend of mine was also writing a book with a heroine named Valerie) Clary Frayne, then Clary Fray (my editor’s choice) — then when I realized Clary was a nickname, she became Clarice, and finally, Clarissa. (She’s not named after me. She is named after my friend Valerie Frayre, and my friend Clary.)
*ahem* FREIRE
Just sayin’
HI! I am an aspiring illustrator, and i was just wondering. do you do all your drawings by hand, and scan them in to the pc or do you do them straight on the pc? i really LOVE your work and was looking for some advice. Thanks!
~Corvyus
My hands have never been steady enough to draw in the computer, despite my massive tablet (a b-day gift from a fan/friend). I scrawl on a page, or several pages, and then use the PC to edit. Using openCanvas, PhotoShop, or some combination of the two, I attempt to make it lovely. This is a process of some many days.
Recently I was diagnosed with a neuromuscular disorder; after three years of not being able to use my hands at all, (if you look thru my gallery, you’d notice a nosedive in productivity, as well as the slow climb back) not saying that this didn’t depress me, as it has. This has urged me to try new mediums, experiment with supplies I’d never used before, things that were easier to navigate, more expensive, but are able to yield results. Rising to the challenge of making these new things, now I’m eager to find out what comes next.
Meanwhile; there is nothing better than being an aspiring artist, there is no way to go but up! As long as you’re always willing to try new things, at least the once, eventually you’ll find the genius that’ll work for you.
Okay, maybe that is a bit more cheesy than inspirational. Instead I’ll share what works for me, something my Mentor used to say; “Judge your work against zero, which is the nothing it replaces.”
x
Thank you so much for the advice!I too have been diagnosed with a debilitating condition, though not as severe as yours. Working where I do had given me carpel tunnel to the max in my wrists, and my left wrist is especially bad, being as I am left handed. So I understand about not having a steady hand.
The main reason I wanted to ask is bc recently I had a professor tell me I would not make it anywhere in life as an artist if I didn’t use strictly digital mediums.
Hah-Hah! Well, you know what they say, those who can’t do, teach.
Upon a time there was once, a rather bemused bitch-fest between Cassie and MyS’elf, in which I couldn’t morally rationalize “LOVE” as a Glyph, (as it is not a freakin’ spell-cast. I mean, ‘what about freewill’ etc.) eventually I agreed only if I could be responsible for the literal definitions. Alright-y Shadowhunter fans, I will share with you an exclusive treat as this will not be in the guidebook, Shadowhunter Runes; LOVE VARIOUS edition. Enjoy!
| |
FRIENDS |
PRESS |
Builder of Worlds. Mixer of Drinks. Teller of Tales. Breaker of Limbs. Wielder of Colors. Maker of Runes. Fixer of Stuffs.
Thanks for visiting! ;o)